Canalys posted its initial record on global mobile phone market throughout the first quarter of the year. Inning accordance with the harsh information, shipments in Q1 2023 decreased 12% annual, dropping down for a 5th successive quarter. Samsung took back the top spot from Apple because of reduced rate of passion in the iPhone 14 Professional collection, while Xiaomi shed a great deal of sales, but managed to remain in 3rd.
.jpg "Canalys: Mobile phone market declines 12% in Q1")
Inning accordance with expert Sanyam Chaurasia, the decrease was within assumptions throughout the industry. Yes, macroeconomic problems improved a bit, and companies did spend more in promos and various other marketing tasks. Still, customer demand stayed slow, especially in the low-end section because of high inflation.
CompanyQ1 2022 market shareQ1 2023 market share
- Samsung24%22%
- Apple18%21%
- Xiaomi13%11%
- Oppo9%10%
- vivo8%8%
- Others28%28%
The proceeding weak demand has triggered manufacturers to decrease manufacturing quantities, as they appearance to clear current stock. This has adversely affected the element provide chain over time.
Still, the harsh spot has made mobile phone suppliers more energetic in manufacturing purchase optimization and planning. As the first indications of healing are expected in Q2 2023 we should see most of the current stock sold through and after that hopefully shipments will begin to get again.
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